Activating new development projects
An Activation Strategy is a framework and action plan that enables you to guide the evolution of your site from a construction zone into a phenomenal place to live, work or play.
Successful activation creates places that are buzzing with people, where the community has a strong sense of pride, and where local businesses are sustainable, or better yet, thriving.
An Activation Strategy does not stem from a template. It is tailored to match your specific needs, the location's opportunities and challenges, as well as the development timeline. With an Activation Strategy in place, you can:
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establish the place identity;
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grow the place vision;
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minimise disruption;
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introduce early amenity;
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engage stakeholders;
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drive marketing;
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shift behaviours; and
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create positive perceptions.
Our approach to activation is to transition a site over time, starting with a Minimum Viable Place. This approach enables you to put in place features and programming that activate your site from day one. Following this, we provide a step-by-step guide that demonstrates how activation can evolve in line with project staging in order to generate measurable uplift throughout your development and beyond.
