City of Port Phillip

Fitzroy Street Insights

Bringing people and character back to Fitzroy Street

The Space Agency was engaged by the City of Port Phillip to analyse over ten years of documentation on Fitzroy Street, St Kilda in order to provide a strategic report to Council that highlighted opportunities for precinct renewal and retail revitalisation.

With significant experience in performing street audits and understanding fluctuating vacancy rates in retail precincts, The Space Agency was well equipped to scrutinise local data and stakeholder insights in order to better understand how commercial leasing rates, retail mix, fixed local issues and emerging trends were affecting the street.

The report provided a framework for guiding future activation and operator engagement — driven by a set of place pillars that articulated a new vision for Fitzroy Street.  ​The Space Agency continues to work with the City of Port Phillip to support the activation and transition of Fitzroy Street into a refreshed and reinvigorated commercial strip.