The Minta Group
Minta City Activation Strategy
Successfully mimicking Melbourne in Minta City
Minta's vision is to create an urban centre with unparalleled connectivity, walkability and amenity, vibrant streets and public spaces, and a collaborative business culture.
The Space Agency is working with both Stockland and The Minta Group to improve the masterplan and ensure it is 'future ready.' To support this outcome, The Space Agency has developed a Place Book, Place Activation Strategy and Place Transition Plan to guide the early site activation.
The Space Agency will continue to
support the transition of Minta Farm – from a
productive farm into an innovation and employment hub – by designing and overseeing complex activations to prototype future ideas and innovations, support marketing campaigns, encourage residential sales and engage future commercial operators.